Garnacha has traditionally been the second most planted grape variety in Rioja. It is locally known as La Maldita (the cursed one), due to the difficulties it poses in making high-quality wines and to its extremely low yields. Many growers have opted to replace Garnacha throughout the Rioja region; however, Vivanco aims to preserve the heritage of Garnacha in Rioja proving that in fact, the region is a great place to grow Garnacha. Vivanco grows its Garnacha at higher altitudes where the variety expresses its fruity characteristics to the fullest.